The Trengo alternative for Indian agencies + SMBs.
European-headquartered omnichannel support platform. Strong omnichannel inbox (email + SMS + WhatsApp + voice) -- different ICP from Indian BSP-style agencies. If you're evaluating Trengo for NextAiBot's use case (WhatsApp + IG + FB + GMB white-label for Indian agencies, with Coexistence, 24-hour window enforcement and agency-prepaid invitations), here's the honest side-by-side.
- Feature-by-feature comparison across 8 dimensions -- no hand-waving.
- INR-priced and GST-compliant, built for the Indian agency motion.
- 2-4 days. The cross-channel coverage on Trengo (email + SMS + voice) is broader than ours; if you actively use all five we may not be a fit -- talk to us first.
NextAiBot vs Trengo— the honest side-by-side
Trengois a strong product. Below is where we differ — not a teardown, just the categories where the two of us make different bets. Anything we can't confidently claim, we mark "Partial" or "Roadmap".
| Feature | NextAiBot | Trengo |
|---|---|---|
WhatsApp Cloud API native | ||
WhatsApp Coexistence (beta) | — | |
Instagram + Facebook in same inbox | ||
Email + voice + SMS in same inbox Trengo ships true omnichannel. We're WhatsApp-first; email and web chat are included; voice is via the WhatsApp Calling API only. | Partial | |
White-label (custom domain + branding) Trengo's white-label is on the €349/mo Boost plan. | ||
INR pricing Trengo is EUR-priced and EU-billed. We're INR / GST-compliant for India. | — | |
Google Business Profile (GMB) | — | |
Agency-prepaid client invitations | — |
When NextAiBot fits better than Trengo
- You bill in INR and need GST-compliant invoicing -- not EUR with VAT.
- Your buyer-persona is the Indian agency / SMB, not a European support team.
- You need GMB and FB Lead Ads, which Trengo doesn't surface as first-class.
The flip side: if your stack is genuinely well-served by Trengo(their feature is documented above as ✓ in a category we don't have), you should stay. We don't pretend to be a strict superset.
Migration off Trengo
2-4 days. The cross-channel coverage on Trengo (email + SMS + voice) is broader than ours; if you actively use all five we may not be a fit -- talk to us first.
- Contacts + tags + custom attributes — CSV import covers most Trengo exports.
- WhatsApp templates— need fresh approval on Meta because they're tied to the WABA. We hand-hold this with you.
- Flows / bots— redesigned in our visual builder. Same logic, different UI; takes a couple of hours per flow.
- Conversation history — archived on Trengo, not migrated. Fresh slate from cutover.
Frequently asked
How long does a Trengo migration take in practice?+
2-4 days. The cross-channel coverage on Trengo (email + SMS + voice) is broader than ours; if you actively use all five we may not be a fit -- talk to us first.
Will I lose my conversation history when I move?+
Conversation history stays archived on Trengo; we don't import historical messages. New customer messages from cutover onwards land in our inbox cleanly. Contact metadata (tags, attributes) ports via CSV.
Do I need to re-approve my WhatsApp templates on Meta?+
Yes -- templates are tied to your WABA + the BSP that's making the API call. When you migrate, we submit fresh copies of your templates from our side and Meta re-approves them (usually 1-24h each). We hand-hold this step.
What if my use of Trengo is genuinely well-served and I'd be downgrading?+
Then stay with Trengo. We're not trying to win every comparison -- the table above lists the categories where Trengo wins too. If your stack actively uses those capabilities, the move would cost you more than you'd gain.
Is the migration team a sales pitch in disguise or do you actually help?+
Actually help. We map your Trengo flows + templates to our equivalents, plan the cutover window, and stay on call during go-live. The migration usually pays for itself in the first month via the pricing difference.
Can I run both Trengo and NextAiBot in parallel to compare?+
Yes, on different WABA / phone numbers. WhatsApp Cloud API requires one BSP per number, so the same number can't be live on both at the same time -- but you can test us on a spare number alongside your Trengo production setup before cutover.
Or email info@nextaibot.in · see pricing